Facebook big change which makes Marketers concerned
On Jan 11, 2018 Facebook declared that they plans to change the algorithm, to ensure that people will get more posts from family & friends, and less from Marketers and Company pages. This is, undoubtedly being concerned. How will you planning to produce ROI since you can't reach your target audience / people?
Fundamentally, we duped, into people’s feeds through paying, rather than because they really wanted us there. We have to start producing content that people not just desire to share, but share with their own view / comment.
An organic reach will declined hugely if we are not providing relevant content that is ‘social’ enough. Several companies basically didn’t have persistence to gradually construct their target audience. Take enough time to build a powerful audience having interactions with you / your brand.
It is word-of-mouth marketing. Its genuine conversation which really effective.